Aryna Sabalenka Became the Face of Luxury Brand «Gucci»
Italian fashion house Gucci announced a new brand ambassador, Belarusian Aryna Sabalenka. The Belarusian tennis player, who currently leads the WTA world ranking and is the 2025 US Open champion, will become the main face of Gucci in women's tennis.
Aryna Sabalenka in a Gucci dress
In the promotional video, Sabalenka is shown during a rally with a racket in her hands. She is dressed in a long silk dress in beige and dark brown shades from the Spring-Summer 2026 collection. The look is complemented by feathered elements, the signature GG pattern, and gold earrings with the brand's logo.
Previously, Gucci also partnered with Italian tennis player Jannik Sinner, winner of four Grand Slam tournaments. He represents not only the main collections but also the new Gucci Altitude line for winter sports.
Sabalenka was also recently chosen by Nike as the face for the launch of the new Shox Z sneaker model.