The Most Popular Browsers, Social Networks, and AI Search Engines in Belarus
When it comes to search traffic, the main players here are Google and Yandex — 62.3% versus 35.1%.
A new report, Digital 2027 Global Overview Report, details which browsers and social networks Belarusians use most frequently.
The most popular browser among Belarusians is Google Chrome (60.2% of the total number of page views). In second place is Safari (12.7%), and in third is Yandex (9.76%). Opera accounts for 6.41%, Edge for 4.72%, and Firefox for 4.26%.
When it comes to search traffic, the main players here are Google and Yandex — 62.3% versus 35.1%. A year ago, Google's share was slightly higher — 66.9%.
The most popular search queries on Google are weather, translator, YouTube, Yandex, and Belarus.
The report also lists the leading AI search engines. The most common is Perplexity (39.6%). ChatGPT's share is 34.9%, Google Gemini — 16.8%, DeepSeek — 5.4%, Microsoft Copilot — 2.7%, and Claude — 0.7%. However, it is worth noting that many artificial intelligence tools work in Belarus only via VPN.
Interestingly, it seems the number of iPhones in the country is growing. The share of mobile traffic consumed on iOS versus Android stands at 45.9% compared to 54.1%.
The report also indicates the potential advertising reach of social networks. Based on this metric, one can judge which social network is the most popular. Leading by a wide margin is TikTok (potential advertising reach — 9.14 million), followed by Instagram (3.9 million). Then come LinkedIn (1.3 million) and Threads (1.1 million).