Can this be, and is it legal?

Shoppers are used to looking for discounts and promotions on price tags, but sometimes, to make a more cost-effective purchase, it is enough to choose a specific payment method. A reader noticed unusual price tags in one of the Minsk stores: the price of an item there depends on how and where you pay for it. The man was surprised and decided to find out whether this is legal, reports Onliner.by.
“The ‘Khit’ store in Minsk on Jan Rainis Street. Prices are lower when paying by card than at the cashier. How legal is this at all?” the reader asks.
The photos show that two prices are indicated on the price tags at once. For example, a 1.5-liter bottle of “Minskaya Marka” milk costs 4.26 rubles, but 4.15 rubles when paying with a card at the self-checkout. The discount is 3%.
There is also a more noticeable difference. A kilogram of “Dayezh” candies costs 19.03 rubles at the regular price, but 16.99 rubles when paying by card at the self-checkout. The savings amount to just over two rubles.
The story is similar with other products. For example, a 300-gram package of Baltic herring costs 5.02 rubles, but 4.69 rubles if the discount conditions are met. For 150 grams of trout, one can pay 9.59 rubles instead of 10.26 rubles.

At the same time, the price tags specifically note that the discount applies only when paying with a card at the self-checkout. That is, it is not just about cashless payment, but also about the choice of checkout counter.
And what does the law say about this? Journalists reached out to consumer rights lawyer Ivan Raikevich and asked him to clarify whether a store can set such conditions.
“In fact, the law allows such practices. Indeed, Clause 4 of Article 9¹ of the Law ‘On Consumer Rights Protection’ states that a seller is prohibited from setting different prices for the same type of goods depending on the form of payment. However, the seller may offer discounts, other forms of promoting the sale of goods, as well as cashless settlements. In other words, encouraging consumers to pay by card is allowed, but the reverse is not.”

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