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Society22
Бел Łac Рус

Atlant Plant preparing for rebranding? Home appliance manufacturer registers new trademarks

Minsk home appliance manufacturer "Atlant" is preparing for a rebranding. As Office Life found out , at the end of 2025, the company filed applications with the National Center for Intellectual Property to register four new trademarks with its logo.

Photo: NCIP. Office Life collage

Currently, the CJSC has five registered trademarks. Three new ones are the company name in English in different colors. Compared to previous logos, they have a different font and look more modern.

The fourth trademark is the company name with the word "premium". Since 2015, CJSC "Atlant" has been producing a refrigerator series of the same name.

The company registers all trademarks in two classes of goods (7 and 11) and two classes of services (37 and 39). After their registration, the CJSC will be able to, for example, produce compressors for refrigerators, washing machines, refrigerators themselves, as well as provide services for the installation and repair of refrigeration equipment and electrical appliances under these brands.

Earlier it was reported that a new robotic production of horizontal freezers would be launched at the enterprise.

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Comments2

  • Новый слоган
    13.03.2026
    Атлант! Качество - отпад!
  • 12345
    13.03.2026
    А чаму па англа-саксонску, а не на мове нашых родных братоў?

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