Eyebrow Transplantation — A New Trend. Costs Several Thousand Dollars, But the Catch Isn't Just the Price
Remember the 2000s trend when girls ruthlessly plucked their eyebrows, turning them into thin "strings"? Today, many women are ready for expensive eyebrow transplantation to restore their natural thickness. But there's one side effect.

Patient's eyebrows before and after the procedure. Photo: eyebrowtransplant / Instagram
The Wall Street Journal writes about the new procedure gaining popularity.
According to specialized platforms in the field of aesthetic medicine in the USA, the number of inquiries and views of materials about eyebrow transplantation increased almost tenfold from 2022 to 2024. The growth in popularity was also facilitated by public figures openly sharing their operations.
The transplantation is performed using the follicular extraction method, where individual hairs are taken from the patient's occipital scalp and implanted into the eyebrow area.
The cost of such an intervention under local anesthesia in the USA usually ranges from $15,000 to $18,000, and if a repeat procedure is required to create greater density, the total amount can increase to $25,000.
In Turkey, the operation is significantly cheaper — about $3,500.
Although the operation is considered almost painless, it is accompanied by swelling and bruising, which makes patients look quite unattractive in the first days after the intervention.
The recovery process requires strict discipline: for a week, it is forbidden to touch the face or wash thoroughly. Then begins a difficult phase when up to half of the 200-375 transplanted follicles fall out within six weeks. New hairs only begin to grow fully after three to four months, and during this period, women still have to use cosmetics.
The success rate of the procedure is 70-90%, with some hairs possibly not taking due to old scars or health conditions.
Doctors note that many specialists in hair transplantation on the head mistakenly believe they can just as easily handle eyebrows. However, this type of transplantation requires significantly more skill in working with shape and growth direction.
Restoring a natural look is extremely difficult precisely due to the peculiarities of eyebrow growth: hairs near the bridge of the nose are directed upwards, while those in the center create a crisscross pattern. During transplantation, follicles are placed to mimic these natural lines and ensure an angle of inclination where the hairs will lie as close as possible to the skin.
In addition to technical difficulties, there are natural nuances: for example, the procedure becomes more labor-intensive if the patient has curly hair. And people with gray hair will have to constantly dye their new eyebrows after the operation so they don't stand out on the face.
The main feature that doctors warn about in advance is the nature of the transplanted material. Hairs from the back of the head retain their genetic properties: they grow much faster than natural eyebrows and can reach unlimited length. If not trimmed with scissors every week, they are theoretically capable of growing "to the heels."
It is these weekly trims that often become the main reason why potential clients ultimately refuse the operation. Nevertheless, those who decide on transplantation are ready for such regular care for the opportunity to wake up every morning with thick and natural eyebrows.
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