How much do aviator glasses like Macron's cost? It's a French luxury brand
French President Emmanuel Macron appeared at the World Economic Forum in Davos wearing aviator glasses. "It's due to a small problem," he explained, regarding why he had recently been hiding a reddened eye. Macron wore glasses from the French luxury brand Henry Jullien. On the same day, the brand's website couldn't handle the influx of visitors and stopped working, RBC writes .
Emmanuel Macron in glasses. Photo: AP Photo/Markus Schreiber
The French president chose the Pacific S 01 model with blue mirrored lenses and a gold-plated frame, costing €659. Riding on the wave of success, the brand created a temporary page on its website dedicated solely to this model.
It takes up to four months to make one pair: the glasses are handmade and assembled using traditional gilding techniques at the Lons-le-Saunier factory, while the lenses are manufactured in the Jura region by Dalloz in Saint-Claude. It was this fact – that the glasses are entirely French-made – that captivated Macron several years ago.
"He didn't accept them as a gift. He insisted on buying them himself," explained Stefano Fulchir, owner of iVision Tech. In 2023, Fulchir acquired Henry Jullien, a company with over a century of history, preserving the production site in the Franche-Comté region.
Aerospace steel, gold, titanium – the Henry Jullien eyewear brand combines innovation and traditional craftsmanship, for which it was awarded the EPV (Entreprise du Patrimoine Vivant, "Living Heritage Company") label in 2018. This award is granted to companies deeply rooted in France, possessing advanced technologies, patents, and historical archives.
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