MTS will change its slogan and corporate identity elements. Tomorrow marks 24 years since the company started operating in the Belarusian market.
"On June 27, MTS turns 24. Almost a quarter-century of work in the market proves: technologies exist to serve people and unlock human potential. Today, the company takes the next step, presenting an updated brand. This is a response to a changed world, where digital solutions penetrate every aspect of life. We have long gone beyond being a 'telecom operator' and strive to be architects of new opportunities, helping people and businesses set ambitious goals and achieve them. As before, our main value is our clients, for whom we bring the future closer every day," said Vladimir Kozyr, General Director of MTS.
MTS also presented a new slogan, "Bringing the Future Closer".
It is based on the company's rethought mission: "We transform technologies into products that enable people and companies to achieve more," the press service reports.
This idea is supported by six key values: openness, leadership, reliability, innovation, competence, inspiration.
The company is updating its identity, making it more modern and dynamic. On June 27, the legendary "egg" symbol turns exactly 20 years old in the Belarusian market — it remains.
The main element of the visual style becomes a horizontal adaptive strip, into which the white MTS logo is integrated.
The brand also received a new shade of red — MTS Bright Red: a richer and cleaner tone with a slight lean towards the cool spectrum, which creates a sense of dynamism and energy.
Visual changes will occur gradually. Initially, the new identity will appear in MTS's digital channels and advertising communications. In offline spaces, the new style will be implemented as communication salons are naturally updated.
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Некалькі год ішлі перамовы, патэнтныя войны і суды. Па выніку Вярхоўны Суд Рэспублікі Беларусь стаў на бок МТС.
Рязанаў вядомы выдатны паэт, мясцовая аўдыторыя павінна ведаць.
Маркавец памёр у 2013-м, Рязанаў у 2021-м. У МТС усё добра.
З прэсрэлізу МТС: "27 июня легендарному символу в форме «яйца» исполняется ровно 20 лет на белорусском рынке — он остается."