Almost a hundred advertising screens have already been installed in Minsk
Currently, 96 multimedia advertising screens are operating in Minsk. All of them are on the balance sheet of the capital's enterprise "Minskrekla", reports the "Minsk-News" agency.
The total number of advertising structures serviced by the organization exceeds 360. They have been installed not only within the city but also along the M2 highway in the direction of Minsk National Airport. Over the past five years, their number has increased by more than a third.
In 2026, it is planned to install another 10 new multimedia screens, as well as place light posters in some underground pedestrian underpasses. Among the plans are equipping the underpass near the "Aerodromnaya" metro station with advertising structures and increasing their number in the underpass under Yakub Kolas Square.
The Chairman of the Minsk City Executive Committee, Vladimir Kukharev, emphasizes the need to more widely use multimedia screens for advertising purposes and to develop high-quality design for social advertising. According to government representatives, it should be bright, interesting, and attract attention.
Among the tasks of the enterprise are the design, production, placement, and maintenance of various types of outdoor advertising. The task has also been set to intensify efforts to attract new clients.
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