The smiley face has become a thing of the past.
Life has announced a rebranding. The changes are the result of the brand's transformation: improvements to the network and IT infrastructure, expansion of the retail network, evolution in product solutions and, as a result, the unification of services into a single ecosystem, the mobile operator's press service reports.
The smiley face is a thing of the past, and its place has been taken by a sign in the shape of the letter L - the brand's initial.
"The dynamic, volatile symbol combines technology and emotions. You can see in it the image of a boomerang - a signal that is sent and returned, a butterfly - a symbol of lightness, and even a heart, which reflects the empathy and humanity of the brand. The operator's spelling has changed from life:) to Life," the press service reports.
"The new slogan "So Easy" reflects the main idea and mission of Life," comments Erdal Yayla, CEO of the operator. "By uniting products and services into a single environment, we make the digital experience simple and easy: so that our subscribers can easily choose, connect, pay and stay connected. We apply the same principle to our products: they should be intuitively understandable, convenient and logical. Already, 90% of subscribers note the ease of use of Life. We are here to make digital life as easy a part of real life."
The new color palette has become lighter and more adaptive to the digital environment. The basic blue is now lighter, and the accent yellow has changed to a fresh lime. Dark blue has found its place mainly in communication stores, maintaining continuity with the brand's history.
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