Sport

Nashaniva.com

10.01.2026 / 00:17

FIFA agrees to partnership with TikTok for 2026 World Cup

The International Federation of Association Football (FIFA) announced that it has concluded a partnership agreement with the TikTok platform to cover the 2026 FIFA World Cup. This was reported by the organization's press service.

Photo: FIFA

TikTok will become FIFA's first-ever so-called "preferred platform." This means closer cooperation and deeper integration, allowing the platform to offer wider and more diverse coverage of the tournament. Specifically, this involves increasing the amount of unique content and creating a primary space for fans and creators throughout the World Cup.

The agreement will be valid until the end of 2026. It provides for the possibility of showing live match fragments, publishing video clips, and access to exclusive materials prepared by FIFA specifically for TikTok.

In addition, broadcasters will be able to monetize championship broadcasts using TikTok's premium advertising tools. The platform will also implement anti-piracy measures to protect FIFA's intellectual property.

For the 2026 World Cup, a special interactive hub is planned to be launched based on TikTok GamePlan. It will include thematic videos, information about tickets, match viewing, as well as various elements for user interaction – unique stickers, filters, and gaming functions.

Now reading

Viachorka explained how guest lists for a reception with the President of Poland are compiled

Is the sneaker boom ending?

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6 6

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 1 1

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4 4

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1 1

Girl from Iraq works as a dentist in Maryina Horka 6 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3 3

Belarusian heroically rescued a woman in the Netherlands6 6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10 10

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1

Society1

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich

Is the sneaker boom ending?

Lawyer of Kanavalau, executed for metro terror attack, speaks for the first time about what happened during the investigation 85 85

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6 6

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4 4

Girl from Iraq works as a dentist in Maryina Horka 6 6

Girl from Iraq works as a dentist in Maryina Horka 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3 3

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3

Belarusian heroically rescued a woman in the Netherlands6 6

Belarusian heroically rescued a woman in the Netherlands6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10 10

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10

A photo of a body on a snowy street in Minsk appeared online. What happened? 1 1

A photo of a body on a snowy street in Minsk appeared online. What happened? 1

Homel's operational officer died at 42 9 9

Homel's operational officer died at 42 9

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28 28

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 12 12

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 12

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 5 5

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 5

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 6 6

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 6

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series2 2

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series2

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 2 2

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 2

Nicaraguan Government Announces Release of Prisoners Under US Pressure 2 2

Nicaraguan Government Announces Release of Prisoners Under US Pressure 2

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 9 9

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 9

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 25 25

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 25

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 36 36

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 36

Massive Instagram data leak affects 17.5 million users

Massive Instagram data leak affects 17.5 million users

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 29 29

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 29

Insects — nutritious and ecological food. Why don't people want to eat them? 23 23

Insects — nutritious and ecological food. Why don't people want to eat them? 23

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 2 2

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 2

All news →

Now reading

Viachorka explained how guest lists for a reception with the President of Poland are compiled

Is the sneaker boom ending?

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 1

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1

Girl from Iraq works as a dentist in Maryina Horka 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3

Belarusian heroically rescued a woman in the Netherlands6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10

Ukrainian military struck Lukoil's drilling rigs in the Caspian Sea

US Strikes ISIS in Syria

Zelenskyy: Russians deliberately waited for the frosts to make things worst for people 1

A photo of a body on a snowy street in Minsk appeared online. What happened? 1

Tsikhanouskaya Supported the People of Iran: "Tyranny Always Falls" 3

Homel's operational officer died at 42 9

Russians used «Geran-5» strike UAV in Ukraine for the first time

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 12

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 5

Aryna Sabalenka Won Her 22nd Career Title 2

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 6

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series2

Two new Catholic churches to appear in Minsk 8

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 2

Nicaraguan Government Announces Release of Prisoners Under US Pressure 2

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 9

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 25

In Germany, a 15-year-old Belarusian and his friend set fire to a Christmas tree on the street

Woman from Gomel Cursed Over the Phone, Fined 450 Rubles 1

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 36

Ice hummocks formed on the Minsk Sea PHOTO FACT 1

Massive Instagram data leak affects 17.5 million users

A man died in a fire in Bykhaw district

The number of forcibly deported Belarusians doubled in Poland last year

All news

"We fully understand what kind of state it is there." Lithuanian carriers are not planning to file lawsuits in Belarusian courts over detained trucks 3

Before the operation to capture Maduro, the Vatican asked for his evacuation to Russia 17

Rexona Antiperspirant Banned in Belarus 1

Chinese Restaurant Closed in Madrid, Where People Were Fed Pigeons Under the Guise of Ducks 3

Trump decided to seize Russian tankers because Putin "tired him out" 16

Minsk utility workers showed what they do with the snow brought by cyclone 'Uli' 5

Belarus plans to introduce digital passports 3

Cyclones "Uli" and "Xavier". Which is more powerful 4

Greenlanders United Against Donald Trump's Claims 17

Belarusian heroically rescued a woman in the Netherlands

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch

Lawyer of Kanavalau, executed for metro terror attack, speaks for the first time about what happened during the investigation

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS

Figures of the Belarusian emigration argued over the lists of guests invited to the reception of the President of Poland

Electricity disconnected, water and heat supply stopped in Kyiv

42-year-old French actor wants euthanasia after failed surgery

больш чытаных навін

Most Liked

Belarusian heroically rescued a woman in the Netherlands

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop

Dashkevich, Dzyadok and Sevyarynets published a joint PHOTO

"You start to groan, to talk all sorts of nonsense" — philosopher Matskevich lectured blogger Piatrukhin

Not only the internet but also telephone communication has disappeared in Iran. Hundreds of thousands of demonstrators on the streets

“My husband left with Siply and Maly.” Likely, near Kramatorsk, Ukrainians eliminated three Belarusian mercenaries in one swoop.

Seviarynets: The path Babaryka is pursuing is not mine. And Kalesnikava could grow into a great Belarusian politician

Palina Sharenda-Panasyuk Donates Unique Exhibits to the Museum of Free Belarus — Ballots from 2020 That Were Attempted to Be Burned

больш лайканых навін

Poll

FIFA agrees to partnership with TikTok for 2026 World Cup

Aryna Sabalenka Won Her 22nd Career Title

On Sunday, it will be announced which Belarusian freestylers will go to the Olympics

Aryna Sabalenka Reaches Brisbane Tournament Final

Comments

Now reading

Viachorka explained how guest lists for a reception with the President of Poland are compiled

Is the sneaker boom ending?

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 66

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 11

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 44

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 11

Girl from Iraq works as a dentist in Maryina Horka 66

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 33

Belarusian heroically rescued a woman in the Netherlands66

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 1010

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich

Is the sneaker boom ending?

Lawyer of Kanavalau, executed for metro terror attack, speaks for the first time about what happened during the investigation 8585

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 66

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 44

Girl from Iraq works as a dentist in Maryina Horka 66

Girl from Iraq works as a dentist in Maryina Horka 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 33

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3

Belarusian heroically rescued a woman in the Netherlands66

Belarusian heroically rescued a woman in the Netherlands6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 1010

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10

A photo of a body on a snowy street in Minsk appeared online. What happened? 11

A photo of a body on a snowy street in Minsk appeared online. What happened? 1

Homel's operational officer died at 42 99

Homel's operational officer died at 42 9

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 2828

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 1212

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 12

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 55

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 5

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 66

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 6

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series22

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series2

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 22

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 2

Nicaraguan Government Announces Release of Prisoners Under US Pressure 22

Nicaraguan Government Announces Release of Prisoners Under US Pressure 2

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 99

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 9

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 2525

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 25

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 3636

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 36

Massive Instagram data leak affects 17.5 million users

Massive Instagram data leak affects 17.5 million users

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 2929

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 29

Insects — nutritious and ecological food. Why don't people want to eat them? 2323

Insects — nutritious and ecological food. Why don't people want to eat them? 23

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 22

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 2

Viachorka explained how guest lists for a reception with the President of Poland are compiled

Is the sneaker boom ending?

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 1

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1

Girl from Iraq works as a dentist in Maryina Horka 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3

Belarusian heroically rescued a woman in the Netherlands6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10

Ukrainian military struck Lukoil's drilling rigs in the Caspian Sea

US Strikes ISIS in Syria

Zelenskyy: Russians deliberately waited for the frosts to make things worst for people 1

A photo of a body on a snowy street in Minsk appeared online. What happened? 1

Tsikhanouskaya Supported the People of Iran: "Tyranny Always Falls" 3

Homel's operational officer died at 42 9

Russians used «Geran-5» strike UAV in Ukraine for the first time

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6 6

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 1 1

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4 4

Vladislav Baumgertner, former CEO of Uralkali, has disappeared in Cyprus. He was detained in a scandalous case in Minsk when he flew to Myasnikovich 1 1

Girl from Iraq works as a dentist in Maryina Horka 6 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3 3

Belarusian heroically rescued a woman in the Netherlands6 6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10 10

Lawyer of Kanavalau, executed for metro terror attack, speaks for the first time about what happened during the investigation 85 85

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6 6

Minsk Resident Who Skied on Victory Square Called in for a Talk with Traffic Police (GAI) 4 4

Girl from Iraq works as a dentist in Maryina Horka 6 6

«This is the kind of people we have». A Belarusian cleared a parking spot, but it was immediately taken 3 3

Belarusian heroically rescued a woman in the Netherlands6 6

Kadyrov's kidneys failed, Kremlin looking for a new head of Chechnya — GUR 10 10

A photo of a body on a snowy street in Minsk appeared online. What happened? 1 1

Homel's operational officer died at 42 9 9

Singer Nastassia Rydleuskaya beaten in the center of Gdansk during video recording 28 28

Keith Kellogg on Zelenskyy: He's a tough s*n of a bitch 12 12

Maryna Zolatava updated her profile photo and told about herself and those who remain in Homiel 5 5

“1418 Days of Shame for the Russian Army.” The Duration of Russia's War Against Ukraine Has Equaled That of the Great Patriotic War 6 6

HBO to pay Vasily Ignatenko's Belarusian widow 500 thousand hryvnias for the «Chernobyl» series2 2

After scandals surrounding failed productions, the chief ballet master of the Opera and Ballet Theatre was accused of plagiarism 2 2

Nicaraguan Government Announces Release of Prisoners Under US Pressure 2 2

Import of people: For years Belarus bashed Europe over migrants, now it's going down the same path itself 9 9

«Crude Imperialism». An analysis of the new US policy through the eyes of Lukashenka's security forces has appeared 25 25

Galigin's wife celebrated her birthday near Minsk in Russian style — in a kokoshnik and with a matryoshka cake MANY PHOTOS 36 36

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 29 29

Insects — nutritious and ecological food. Why don't people want to eat them? 23 23

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 2 2

"Bulbianyia" — what a brand was lost! Here's what they cooked there and what Vladimir Vysotsky and the KGB chairman remembered about them 6 6

17-year-old student from Crimea went on a date — and was killed. A Russian serviceman who fought in the "SMO" is suspected 1 1

Donald Trump published a post about US readiness to help Iran 7 7

Opinion: "Zhyttsyo-malina" must continue, Mikita didn't 'belarusify' and 'belarusified' for it to stop 29 29

Hot water flows from a building on Muliavin Avenue in Minsk VIDEO 4 4

Insects — nutritious and ecological food. Why don't people want to eat them? 23 23

What place does Belarus hold in the world for oil reserves? 1 1

What the cheapest apartment in Minsk looks like and how much they want for it. It's even a three-room apartment! 2 2

In Minsk, a girl showed how to ride a snowboard to the shop VIDEO 1 1

Released political prisoners need material assistance. Here's what's needed and where to donate 4 4

Ex-political prisoner recounted what happened in 2020 at "Grodno Azot" and how he was driven to suicide in the colony 3 3