Taylor Swift seeks legal protection for the phrase "Hi, this is Taylor Swift"
The singer filed applications to protect her voice and image from artificial intelligence
Photo: Kevin Winter/Getty Images for iHeartRadio
American singer Taylor Swift has filed trademark applications to protect her voice and image from use in content created with artificial intelligence, TMZ reports, citing relevant documents.
According to the publication, the singer is seeking legal protection for the phrases "Hi, this is Taylor Swift" and "Hi, this is Taylor." These are being registered as sound trademarks — a category used for recognizable audio signals.
An application has also been filed to protect a specific stage image — with a pink guitar, in a jumpsuit and boots, used in her performances. The singer already has dozens of trademarks related to her name, albums, and song lyrics.
As lawyers note, registering spoken phrases as trademarks is a new approach that could help combat AI content that mimics a voice without copying original recordings.
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