Minsk residents paid 100 rubles each to watch "The Devil Wears Prada 2" in luxury. But only bloggers received all the luxury
Skyline Cinema found itself in a scandalous situation.
Minsk resident Natalia shared her outrage on Threads. She decided to attend a private screening of the new film "The Devil Wears Prada 2". The tickets, by the way, were not at all budget-friendly — 100 rubles each.
However, the event program looked quite attractive: first, activities and gifts from sponsors, then a one-and-a-half-hour lecture on style (from clothing to makeup), and only after that, the film itself.
Many bloggers were also invited. And it turned out that their program was different.
Here's how Natalia describes it: "We arrived at 18:35, there were a lot of bloggers and people by invitation, taking photos, drinking champagne and cocktails. Near the bar counter, they said a token was needed for champagne. We went and got one."
Non-bloggers were given popcorn, Conte socks, postcards with film frames, and a glass of champagne.
Next, the audience was invited into the halls. But in the first — where the bloggers who came for free were sent — stylists gave a lecture and presentation for them. In the second hall, where ordinary people ended up, they were simply offered to download that presentation via a QR code.
Essentially, the audience was bored for an hour and a half. Natalia notes that everyone felt very uncomfortable: "Yes, we don't have thousands of subscribers, but we bought tickets." Some even left without waiting for the film to start. Suggestions were made to file a collective complaint.
Natalia's post went viral. Commentators were outraged, saying that it seemed ordinary people paid for the event for bloggers, but at the same time received such disrespectful treatment.
Soon, the woman reported that cinema representatives contacted her and offered either to refund her ticket money or invite her to another event. Natalia chose the money.
Skyline Cinema also had to publicly apologize. They added that the event partners had no involvement in what happened after the audience was divided into halls.
Regarding the absence of the lecture in the second hall, they explained that they couldn't display the presentation on the screen there.
Now they are inviting dissatisfied guests to a dialogue and ask them to call or email them — to personally discuss their impressions.
However, in the comments to the apology post, people continued to express outrage. Someone joked that after such a marketing blunder, other cinemas might not need to spend their advertising budget for several months.
Meanwhile, Skyline Cinema is reposting Instagram stories from bloggers who, of course, were completely satisfied — and are "throwing stones" at people who criticized the event. This sparked a new wave of outrage on social media.
Comments