"Lukashenka on minimal settings". "Belarusian lover of all Rus'" became an idol of women's TikTok

A Valentine from the blogger on Valentine's Day. Photo: leshavelmatown / Threads

In Belarusian social networks, there is a character who is difficult to confuse with anyone else. He sings about relationships, "buttocks" and other anatomical details, rhymes as if a school disco of 2007 is still in full swing, gives advice on how to behave in bed, flirts with subscribers, and regularly throws his signature phrase into the feed: "Bite the side!"

His name is Lesha Velmatown. He has about 150 thousand subscribers on Instagram, and more than 260 thousand on TikTok. In his profile, he calls himself "your antidepressant", "PMS-psychologist" and "semi-professional musician". He calls Threads "srots", and affectionately calls his audience "my sunshines".

In his videos and comments, he generously gives compliments in Trasianka (a Belarusian-Russian mixed language): "you are a tsarina", "beauty", "you are simply cosmos", "and who is this beautiful one here?". And all this with the intonation of a person who is sure: a little flirtation - and the subscribers' day will definitely get better.

Павялічыць

The blogger's feed almost exclusively features his own appearance. Selfies, videos, more selfies. He clearly loves the camera and especially loves recording videos while lying down. Some videos are shot from a "from the pillow" angle, as if the blogger just woke up.

Павялічыць

His posts are deliberately simple: "Got up", "Washed", "Shaved", "Ready to fool around". In response, women send photos of their cheeks "for bites", cats, hearts, and compliments on his mustache. Comments like "seducer" and "ambassador of the year for the Belarusian woman" sound here without sarcasm. Or with it, but it's already hard to tell.

From "Girl-Robocop" to TikTok-meme

Behind the nickname Lesha Velmatown is Aliaksei Boika. He is from Babruisk, but now he posts photos from the metro and hotels in Moscow.

The blogger started writing songs back in the 2000s, and in 2012 he shot a music video for his song "Girl-Robocop" under the pseudonym Leks Boikof.

Later he recorded songs as Shafr, the same backyard pop-rap of the 2000s: simple beats, even simpler rhymes and feelings.

Aliaksei himself writes about himself: "Few people know that I am a musician, although a bad one, but I have been writing songs all my life... In fact, I was one of the first blogger-musicians from Belarus."

@leshavelmatown #любовь❤ #песня #нежность ♬ Нежность - velmatown

The blogger has enough self-irony:

"I write very beautiful songs, if you listen to them without sound - they are a masterpiece altogether."

Now Aliaksei has found his formula. He went towards even more cringe and, it seems, found his audience. Now he is a "generous Belarusian" who flirts with the entire audience at once.

Short videos with ditties about "asses", "penis" and other biological details. Maximally simple rhymes, flirting in Trasianka and grunting, mustaches, and constant "Bite". He is also called "Lukashenka on minimal settings". In the comments, people even write: "I read it with his signature accent."

Павялічыць

The blogger's audience is predominantly female - and they apparently appreciate the image of a "down-to-earth man" who compliments everyone and doesn't complicate anything.

Павялічыць

Павялічыць

One of the songs, "Transfer", was released on January 30. In it, the lyrical hero asks his ex-girlfriend to transfer money to his card:

"Transfer some money to my card,
Let me feel,
That you love me,
Or forget the way
To my heart
Forever, forever."

The lyrical hero admits that their love "didn't work out" and being an ex is painful. He laments that after the breakup, his accounts were left with zeros, but he dreams of hearing the words: "I love you, kitten, here's my card."

In the comments to the song, people write: "It's so simple that it's already funny." And users overlay the song on their own parody videos.

Lesha Velmatown announced new songs, including "Waffle Sky" - from old drafts from those same 2000s. Apparently, someone was found who is willing to work with him on "hits."

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