Alfa-Bank and the Jattis brand have presented a joint product — RED ice cream. It has already appeared in stores.
Inna Kurzenkova, Head of Marketing Department at JV "Ingman Ice Cream", said that this is the first collaboration between a fintech company and an ice cream brand in Belarus. According to her, the new product has an unusual flavor, combining raspberry and chili pepper, writes Myfin.
Natalia Suvorova, Director of Marketing and Advertising at Alfa-Bank, thanked the Jattis team for their courage, noting that not every ice cream producer would dare to collaborate with a bank.
RED ice cream can already be found in stores of "Susiedzi", Fixprice, "Green", and "Korona" chains.
JV "Ingman Ice Cream" is a major Belarusian producer of dairy products and ice cream, with Jattis being one of its main brands. The enterprise is located in Gomel and was originally associated with the Finnish concern Ingman Ice Cream.
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