"Everything sold to Russia?" Popular product disappears from Belarusian stores
In recent weeks, readers have noticed an abnormal demand for Greek yogurt, especially plain varieties — it has become difficult to find even in large stores. Judging by discussions on Threads, the problem has affected not only Minsk but other cities as well. "Onliner" found out when the product will be back on sale.
On social networks, users are building various theories — from "everything sold to Russia" to a shortage of raw materials and a mass transition of people to healthy eating habits ahead of spring. Another theory is that the product was bought up after a Greek yogurt and cookie dessert, dubbed "Japanese cheesecake," went viral.
"Where has Teos Greek yogurt gone? After a loud trend on Instagram, the yogurt disappeared from store shelves. Now it's delivered less frequently and to specific locations, most often with some flavors; the classic plain white is hard to find. People wrote to me about delivery and specific store addresses, but I want to be able to buy it effortlessly at my nearest store, like before," customers share.
Some readers note that the problem is not limited to one brand. Greek yogurts from various manufacturers have disappeared from shelves: products from "Babulina Krynka" are now also hard to find, and Rogachev Dairy Canning Plant's Greek yogurt used to appear irregularly in Minsk – now it's almost impossible to come across.
The "Savushkin" company confirmed the increased demand to an "Onliner" correspondent and noted that they expect supply stabilization starting in March. At the same time, they refute the theory that the product disappeared due to increased exports.
"Of course, we are aware of the buzz on social media caused by the absence of natural Teos yogurt on retail shelves. We want to immediately refute the assumptions of some users that the reason for the yogurt's absence is an increase in export supplies. This is not the case. We have not reduced our production volumes or deliveries to retail chains," the company stated.
According to the manufacturer, February and March are traditionally periods of increased demand for high-protein products. During this time, many return to gym workouts and revise their diet in favor of healthy eating, so yogurt is literally swept off the shelves.
"A similar situation occurred in early 2025 with 'Savushkin' soft cottage cheese, which healthy lifestyle enthusiasts across the country were hunting for. A culinary trend also boosted demand: thousands of people are still hunting for yogurt to make a 'lazy' cheesecake, a recipe that went viral online."
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