How QR may become wonderful PR.
Two activists from Klagenfurt, Austria, created an e-library that may be accessed via link on QR-codes, Prajdzisvet writes.
The initiative was called Projekt Ingeborg in honour of Austrian writer Ingeborg Bachmann.
A journalist Georg Holzer and Bruno Hautzenberger, a programmer, stacked 70 yellow QR-codes all around Klagenfurt. Every QR-code may be recognized by a smartphone, a tablet PC or other device. The stickers also have a NFC chip installed.
Every sticker has a link to classic literary work.
All text may be accessed absolutely free and have the status of public property. The texts for the campaign were provided by The Guttenberg Project and Amazon.com.
The places for the stickers were chosen not randomly: every sticker is placed into context created by surroundings. Thus, the sticker with the link to Arthur Schnitzler’s The Murdered can be found near a police station.
Georg Holzer and Bruno Hautzenberger say they implement the project not just to propagate reading, but to attract people’s attention to absence of a public library in Klagenfurt.
Still, Holzer and Hautzenberger do not intend to stop: they are planning to issue QR stickers with links to the works of local authors, artists and musicians.
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