For Native Language Day, "Luch" released a limited collection of watches
The series was created in honor of "two prominent figures of Belarusian culture" — Maksim Bahdanovich and Alaiza Pashkevich (Tsiotka). The collection was created with the participation of the Maksim Bahdanovich Literary Museum.

"This collection is about language, culture, and a modern vision of the Belarusian literary tradition. The watches are created as a stylish accessory with deep cultural content that will always be relevant. . Watches with deep meaning, where each model reminds of the power of the Belarusian word," states the Luch website.
The watches were released in two models — men's and women's.
"Two views, two voices, one rhythm of the Belarusian people," notes the brand.
The watch manufacturers describe Maksim Bahdanovich as a reserved and intellectual personality, much like his poems, which convey precision of form, harmony of thought, and movement:
"His work is a combination of clarity of thought and the musicality of words, tradition and modernity. He managed to show that language can be not only the language of "locals" but also the language of literature, art, and spiritual height."
About Alaiza Pashkevich (Tsiotka), it is written: "Bright, lyrical, full of poetic power and tenderness. Her word is a voice of compassion and mercy, a belief that culture is the path to freedom. Tsiotka opened a new dimension of Belarusian literature — female, civic, spiritual. Her works resonated as a manifesto of faith in the future of the Belarusian people."

Each watch comes with two straps that "allow you to change the character of the accessory depending on your mood":
— a light one with embroidery, referring to traditional decorative art.
— a dark one with embossing — more restrained and versatile.
The watch case is made of stainless steel. The dial is covered with sapphire glass.
The series is limited — 400 pieces (200 of each model).
Price — 175.66 euros.
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