Hockey Club "Dinamo-Minsk" held a "women's match" with gifts - and drove female fans crazy

Relouis employees in limited edition "Dinamo-Minsk" hoodies. Photo from Threads

Hockey Club "Dinamo-Minsk" decided to surprise its female fans for International Women's Day. The club's Telegram channel announced that everyone who came to the match on March 5th dressed in pink would receive a gift from "Dinamo-Minsk" and their partner - the Belarusian cosmetic brand Relouis.

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Screenshot of "Dinamo-Minsk" Hockey Club's Telegram channel

However, there weren't enough gifts for everyone. People complain that they spent a lot of time in line and received nothing.

"To say that the organizers along with the sponsor hit rock bottom is an understatement. "Dinamo-Minsk", is everything alright with you? I don't recognize you at all! To arrive by 18:20 with a teenage girl in pink, who hates this color, to convince her to skip practice, to stand in a queue of 10,000 people - for what? To be turned away with the words "gifts have run out", and this on our Women's Day," they fume.

"What do we think about this? Outrage regarding the organization of this event! At 18:30, no gifts! It's not upsetting because I didn't get lipstick, but for the little girls, for their tears - they dressed in pink, and they're told: "NO gifts!!!" Shame on sponsor Relouis and organizers "Dinamo". If you organize such an event and promise a gift to everyone who comes in pink, then please - fulfill it!"

"Thank you for the gifts, Relouis. While girls in pink were standing in line, guys in black were receiving gifts! The anger of the hundreds of people who stood in line knows no bounds!"

In the comments on the hockey club's Instagram, even the meme phrase "On Monday, it will reach Lukashenka!" surfaced.

There was another unpleasant holiday surprise. Before the match, it was also advertised that a limited edition - pink hoodies and hats with "Dinamo" logos - would be sold in the club's fan shop.

There were many eager to buy them. But, social media users claim, there were only a few dozen pink hoodies, and they were only enough for the sponsors - Relouis employees.

People also noticed that all the women who were lucky enough to receive those hoodies of discord were sitting together in the stands.

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A strange coincidence? No. Larisa Hrynevich, director of the "Relui bel" company, published photos on Threads, in which she, along with company employees, poses in the stands and in the corridor wearing the very same pink holiday hoodies.

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To comments about disappointed people who did not receive the gifts promised to all women in pink, the director replies: "Gifts were still being brought in, there was such a rush. But, as you understand, nothing lasts forever. The "Dinamo" marketing team really saved the day with flowers for the female fans."

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Larisa Hrynevich, director of "Relui bel" company. Photo from her Threads

On social media, people are dissatisfied that due to Relouis, real female fans of the hockey club could not get the hoodies:

"It was very upsetting that the hoodies you chase all season, monitor the fan shop before every home match, rush there immediately after the announcement of their arrival before March 8th - and then suddenly they're all gone. "Dinamo", how so? You come to a pink match and see a Relouis battalion in these very hoodies! Who are you catering to? They are with you once, but we are with you for years!

It's upsetting! And it's upsetting that you can't take responsibility for your actions. This is a male club that, from a position of power, deletes female comments."

Even those who paid for merchandise in advance were unlucky: "My wife ordered in the morning, paid, arranged for self-pickup. She arrived - and there was nothing. The money hasn't been returned yet, they said they might sort it out on Monday."

Meanwhile, on "Kufar," "Dinamo-Minsk" pink hoodies have already started to be resold. One hoodie is being asked for 150 rubles, a set (hoodie, t-shirt, 2 hats) - 400.

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