When creating its collections, Bellegprom is guided by global fashion trends, including those from Parisian runways, but they do not copy them directly; instead, they adapt them to everyday life, reported Olga Hrabenia, head of the concern's trade and marketing department.
Illustrative photo. Photo: Reform.news
According to the concern's representative, fashion showcased at leading shows usually reaches the general consumer not immediately, but after one or two years. During this time, it becomes more practical and suitable for ordinary people. It is in this reprocessed form that these trends are used in Belarusian collections.
Bellegprom designers, it is claimed, constantly monitor new trends: colors, fabrics, and styles, and implement the most relevant ideas into their products.
Furthermore, the role of women as primary consumers and demand shapers is emphasized: their tastes and understanding of fashion influence not only the choice of clothing in the family but also, to some extent, the market as a whole.
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