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A fifth of the content YouTube offers to new users is created by artificial intelligence

More than 20% of videos YouTube recommends to new users are low-quality, AI-generated content. Revenue from views of such videos amounts to about $117 million per year, the Guardian reports , citing research by Kapwing.

Screenshot: SuperCatLeague/YouTube

Analysts surveyed 15,000 of the most popular YouTube channels globally, including the top 100 in each country, and found that 278 channels contained only AI-generated content. In total, these channels amassed over 63 billion views and 221 million subscribers.

As an experiment, researchers created a new channel and found that out of the first 500 recommended videos, 104 were low-quality AI-generated content.

Although YouTube has introduced restrictions on "inauthentic content," this year almost 10% of the fastest-growing channels published AI-generated videos.

Among the most popular AI channels globally:

  • Bandar Apna Dost (India) — 2.4 billion views, $4.25 million in revenue; features the adventures of a monkey and a muscular character.
  • Pouty Frenchie (Singapore) — 2 billion views, $4 million; adventures of a French bulldog.
  • The AI World (Pakistan) — 1.3 billion views; depicts natural disasters in Pakistan.

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