A fifth of the content YouTube offers to new users is created by artificial intelligence
More than 20% of videos YouTube recommends to new users are low-quality, AI-generated content. Revenue from views of such videos amounts to about $117 million per year, the Guardian reports , citing research by Kapwing.
Screenshot: SuperCatLeague/YouTube
Analysts surveyed 15,000 of the most popular YouTube channels globally, including the top 100 in each country, and found that 278 channels contained only AI-generated content. In total, these channels amassed over 63 billion views and 221 million subscribers.
As an experiment, researchers created a new channel and found that out of the first 500 recommended videos, 104 were low-quality AI-generated content.
Although YouTube has introduced restrictions on "inauthentic content," this year almost 10% of the fastest-growing channels published AI-generated videos.
Among the most popular AI channels globally:
- Bandar Apna Dost (India) — 2.4 billion views, $4.25 million in revenue; features the adventures of a monkey and a muscular character.
- Pouty Frenchie (Singapore) — 2 billion views, $4 million; adventures of a French bulldog.
- The AI World (Pakistan) — 1.3 billion views; depicts natural disasters in Pakistan.
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