It became known which New Year's toy became this year's sales leader in Belarus
Andrei Begun, director of "Graі", the country's only Christmas tree ornament factory, told "Komsomolskaya Pravda" which toy gained particular popularity in Belarus in 2025.
Photo: belarus-news.by
As it turned out, the first result of a joint project with the Russian "Soyuzmultfilm" became a real hit. According to Begun, getting into such a project was not easy due to high competition. So far, only one model has appeared on sale — a television set with the Hare from the cartoon "Nu, pogodi!" (Well, Just You Wait!), but it was this one that instantly became the most sought-after toy of the season. Several other variants are currently awaiting approval.
STV channel added that the factory produces about a hundred such toys a day, but even this is not enough to meet the demand. Several thousand copies have already been sold, and, as the head of the enterprise noted, if they had prepared for the hype in advance, sales could have reached tens of thousands — not only in Belarus, but also in Russia.
Journalists also noticed that on marketplaces, the price of the popular hare reaches almost 90 rubles.
In addition, Andrei Begun noted that the assortment of the "Graі" factory is updated by approximately one third each year. This includes both new projects and toys with symbols of the year. According to him, the enterprise always works ahead of schedule: while everyone is preparing to welcome the Year of the Fire Horse, the factory is already completing work on its images, and starting from January, they will begin developing the symbol for 2027 — the kids (goats).
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