Borisov company «Nardar» plans to cease production of curd snacks under the Feelin brand. According to representatives of the company, the curd snacks will disappear from store shelves at the beginning of next year.
Currently, the company produces 55 types of ice cream and eight types of curd snacks. «Nardar» is known for unusual products: for example, under the Feelin brand, there was non-alcoholic beer-flavored ice cream and fruit ice with the taste of pickled cucumbers.
As representatives of the company stated on social media, a few years ago, the enterprise faced its first serious crisis. The manufacturer was offered to temporarily stop releasing new products, because a large number of new products, according to the company, made it difficult for products to enter the assortment ratings of retail chains and expand the number of store formats where they were sold. At the same time, problems with raw material supplies began.
The company tried to develop a new, improved product using different raw materials. After a long period of difficulties, the company tried to relaunch its production, but this did not yield the expected result.
As a result, the director of «Nardar» plans to close the workshop where curd snacks are produced. According to the company, the products will be sold in stores for some time, but will completely disappear from shelves at the beginning of next year.
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