"Screw in Deeper": Wine Store Chain Advertises for March 8 with Sexual Undertones
The creativity of the marketers of the "Shtopar" alcoholic beverage store chain was not appreciated by all customers. But they deal with negativity simply: by banning people who were not thrilled by the promotion's advertisement.
Screenshot of a video on TikTok
"Shtopar" is a chain of stores in Belarus that sells alcoholic beverages from various countries around the world.
Yesterday, an advertisement appeared on their Instagram with the ambiguous title "Screw in Deeper": they promise 69 positions for March 8 (the number 8 is rotated on its side as an infinity sign).
There is nothing unusual in the post's text – it's just information about a promotion.
However, most users did not appreciate such a sexual context for International Women's Day. People are writing that they will not buy anything here after this. Some even hinted that the Ministry of Antimonopoly Regulation might also review such an advertisement.
The outrage spread from Instagram to Threads. One user of this social network reported that she wrote a comment to "Shtopar," but it was promptly deleted (along with other similar ones), and the girl herself was banned.
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