Society33

Belarusians outraged that 'Lubimaya Alenka' chocolate bar 'shrank'. The company reacted

Belarusians on social media began discussing changes to the famous 'Lubimaya Alenka' chocolate bar. People noticed that the bar's weight had decreased — instead of the previous 100 grams, it now weighs about 85. This caused dissatisfaction among buyers, and some even said that the taste had allegedly worsened, the «Minsk-News» agency writes .

The news was particularly actively discussed online after a video in which a resident of Minsk showed the new weight of the chocolate bar. In the comments, many expressed indignation at such changes.

Repaired on Threads

At the 'Kommunarka' factory, which produces this chocolate, they explained that the weight reduction is, they say, due to a global trend: confectionery manufacturers are increasingly making products lighter in weight. According to them, marketing research also confirmed this. The reduction in weight, they say, "allows the product to be more accessible to a wide range of consumers".

As for taste complaints, the company considers them subjective. They emphasized that the chocolate recipe has not changed and remains the same as before.

Comments3

  • политзек
    31.03.2026
    ну хоть чему-то возмутились..
  • Захар
    31.03.2026
    Это не что иное как скрытое повышение цены. Цена на продукт остаётся той же, а вот изменение массы в сторону уменьшения не каждый заметит.
  • Ёсік
    31.03.2026
    Як га.но нейкае ўчыніць у краіне, не патрэбныя сусьветныя тэндэнцыі. А як схаваць звычайную Вельмі грошы патрэбныя - адразу на іншых ківаюць. Памятаеце сьмятану па 200/400гр, якая ператварылася ў 180/350-380, масла сьметанковае 200 у 180, сыркі 50 у 45, сыр нарэзаны 200 у 150, ды іншыя прыклады, а кошты амаль застаюцца на старым узроўні.

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