Belarus has announced an open competition to create a tourist symbol for the country, titled "Image of Belarus. Gaze and Discovery." All interested parties can participate, as reported by the government's press service.

Niasvizh Farny Church. Photo from social networks
Within the framework of the competition, participants will need to propose their own version of a tourist brand: a logo, a slogan, and an overall concept that will represent the country.
The competition will run from June to August 2026. Winners will receive not only recognition but also a cash prize.
The main goal is to create a bright and recognizable image of Belarus that will help promote the country's tourism potential internationally. It is expected that a unified visual symbol will become an important tool for attracting tourists.
The National Tourism Agency, together with partners, will organize the competition. Details about participation conditions and application submission are promised to be published soon.
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