World No. 1 Aryna Sabalenka has become an ambassador for the Israeli company Moroccanoil, which produces hair care products. The Belarusian tennis player has already published a joint post with the brand on Instagram, writes Office Life.
The story of Moroccanoil, according to legend, began in 2006. The future founder of the company, Carmen Tal, visited a salon during a trip to Israel where her hair was damaged. In another salon, the problem was solved with argan oil. After that, Tal bought a bottle of oil, brought it to Canada, and, together with her husband and Israeli hairdresser Mike Sabag, founded a business for the production of hair products.
The company stated that Sabalenka and Moroccanoil are a perfect match. The tennis player embodies confidence, strength, and individuality, which align with the brand's values.
As an ambassador, Sabalenka will participate in global Moroccanoil advertising campaigns and create exclusive content for the company. The financial terms of the partnership are not disclosed.
Sabalenka herself said that she has long been using Moroccanoil products and considers them part of her daily care routine.
The brand already has ties to tennis: for several years, Moroccanoil was the official hair care partner of the Miami Open tournament.
Sabalenka continues to expand her list of major advertising partners. Previously, Gucci, Stella Artois, Emirates Airlines, and the New York jewelry company Material Good signed contracts with her.
According to Sportico's ranking, for the period from June 1, 2025, to July 1, 2026, Sabalenka earned $35.9 million, ranking fifth among the world's highest-paid female tennis players. Of this amount, $13.9 million constituted prize money, and another $22 million came from advertising contracts.
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