In November, Milavitsa decided to choose the brand's leading model from among ordinary girls. "We wanted to demonstrate that beautiful and comfortable lingerie, created for inspiration, is available in all sizes," Milavitsa representatives said. The winner was offered to become the face of the brand, writes Onliner.
"In November, we announced a casting call to find that very girl who would become our leading model and show that you don't have to be a professional model to inspire others. She will introduce Milavitsa to young women with beautiful curvy forms. We received an incredible number of applications from girls across Belarus, and the choice proved to be difficult," the company representatives shared.
18 participants reached the final of the casting, where they tried themselves in the role of models in a professional photoshoot.
The winner was a girl named Lizaveta. She received an offer for further cooperation with the brand.
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