"Megatop" sold sneakers with political abbreviation — removed 30 minutes after Azaronak's post
The abbreviation ACAB has been used for many years to express a negative attitude towards the police. Sneakers with these letters appeared in the "Megatop" assortment — the outcome was predictable.
Photo: "Megatop"
The English abbreviation ACAB stands for "all cops are bastards". Previously, it was used in workers' strikes in Britain and in prison tattoos, but over time the abbreviation gained popularity among protesters worldwide, as well as football fans and skinheads.
"Megatop" launched the sale of sneakers with this abbreviation on its website. The letters ACAB in this case are drawn in graffiti style, an abbreviation often used for this purpose.
The website indicated that these sneakers were a new arrival. The price was 49.69 rubles for smaller sizes (the range started from size 30) and about 54 rubles for larger sneakers.
Propagandists did not pass by. The "Zhovtyya Slivy" (Yellow Plums) Telegram channel published a screenshot from the "Megatop" website, a screenshot from Wikipedia explaining the meaning of the abbreviation, and added a short caption: "Megatop", you traders, have you all gone mad?"
A minute later, Hryhor Azaronak reposted this in his channel, and another half hour later, the divisive sneakers were removed from sale. If you now follow the link that previously led to the sneaker page, the system replies that such a page no longer exists.
"Zhovtyya Slivy" noticed that the sneakers were gone. And erupted in threats:
"If a large retail chain buys sneakers with an extremist inscription and peddles this garbage in all its stores, there are signatures and visas of merchandisers, marketers, regional managers, and higher management. Where were they looking?
All those responsible for this sabotage — to the studio. Against the backdrop of the door. With disciplinary measures, personnel conclusions, and other appropriate responses to the incident."
Azaronak was more concise:
"The accursed traders were educated with a mop again. Wonderful."
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