The owner of "Myasnaya Guberniya" promotes his eight-year-old daughter to the stage. She has already appeared in an action in support of Lukashenka

Liza Vertinskaya in the music video for the song "School Bye Bye". Screenshot: Liza Vertinskaya, YouTube

Sudden Popularity

Liza Vertinskaya began appearing on TV in 2023 – at that time she was five years old. Ivan Zdanyuk, a songwriter and regular participant in numerous concerts organized by the authorities, brought her to the TV studio. He introduced himself as the girl's teacher and later became the author of several of her songs.

In the spring of 2024, Liza got a YouTube channel and, apparently, they started actively promoting her. In one of her first videos, popular blogger Dmitry Sivchik (Dim Dimych) appeared and promised that his team "would do everything possible" to get the girl many subscribers. For the next few months, faces from the Flagman Music label flickered in her videos.

At some point, Liza was even referred to as the daughter of Sivchik and Angelina Mikhailava (Anzhelina). The video "Subscribe, and a cartoon about Vlad A4 will pop up" (needless to say, this was not true) also made it to the top of popular videos.

In a few months of such promotion, Liza Vertinskaya's YouTube account gained 1.1 million subscribers — and at this mark, growth stopped, according to data from the analytics service Social Blade. The LUP service assessed her subscribers' engagement level as very low — 0.03%. That is, only a small fraction of the audience reacts to the videos themselves.

On Yandex Music, the performer has about six thousand listeners per month, on Spotify — 160, and her most popular song — "Party at Dad's House" — has been listened to 17 thousand times there.

"Unity Marathon" and the dream of meeting Lukashenka

Instead, Liza began to be presented in state media publications as a "star who has loudly declared herself" and has "over two million subscribers on Instagram, YouTube, and other social networks."

Before the 2025 presidential elections, the "star" was put to work: she performed at "Unity Marathon" concerts in Minsk and Hrodna, and also visited Belarusian enterprises with other bloggers.

Павялічыць

The Vertinsky family participates in early voting. Minsk, January 2025. Photo: minsknews.by

The state agency "Minsk-News" covered in detail the visit of the Vertinsky family to the early voting. The authors published the following quote from the girl: "I plan to become a popular artist. And I also want everyone in our country to be happy. I have another big dream: I really want to personally meet our president. I think we will have something to talk about."

At the end of the year, Liza was invited to perform at "Slavic Bazaar" at the "TikTok Stars" concert along with other bloggers who had previously participated in election campaigning for Lukashenka.

Павялічыць

Liza Vertinskaya at the qualifying round of "Slavic Bazaar". Vitebsk, April 2025. Photo: liza_vertik / Instagram

"Every day I sing, I dance"

Liza is now in the second grade and performs very actively. In one interview, she admitted that sometimes she has to get up at five in the morning to get everything done.

— Every day I sing, dance, film a blog, and study in two schools: Minsk Gymnasium No. 30 named after Hero of the Soviet Union B.S. Akrestsin and a music school. Sometimes my parents have to pick me up a little earlier from lessons to make it to filming or a concert.

In the last six months, she could be heard at the "Blogger Party" event in Minsk Sports Palace, the New Year's concert on Nyamiha, the BRSM competition for the best primary organization, the children's show of the Fashion Fabrique project, a Moscow family holiday, and several charity concerts. And also — at various sports competitions of the Presidential Sports Club: "Golden Racket", "Snow Sniper", "First Bicycle".

The girl also appears at private children's parties. The publication about this notes that few dates remain available. "Zerkalo" contacted the artist's representative under the guise of a potential client. He reported that her performance at a birthday party costs 1800 rubles: the price includes a congratulation for the birthday child and a musical program.

Павялічыць

Liza Vertinskaya on STB TV channel. Photo: ctv.by

The schoolgirl also appears on TV: she starred in the New Year's show of Europa Plus TV channel, became an ambassador for the Belarusian TV project "FACTOR BY children". She also gave interviews on the shows "Nashe Utro" on ONT, "Dobrai Ranitsy, Belarus" on "Belarus 1", "Novoye Utro" on RTR.

In addition, she releases songs and music videos. Currently, the official list of the NCIU includes 12 compositions where she is listed as the performer. They were released on various labels; since 2025, they have been released by "Ura! Music", which is part of "Gazprom-Media Holding".

Liza mainly sings about her parents, her successes, and her love for Belarus. However, at the end of 2025, the song "My Fight" was released, which contains the lines "Oh-oh-oh, you are so beautiful. Oh-oh-oh, very, very stylish. Oh-oh-oh, I'm strongly drawn to you." TV presenters of one of the morning shows asked eight-year-old Liza which boy she was talking about. The girl replied that due to her age she shouldn't sing about boys, and the song is dedicated to a Roblox game character.

Who are the girl's parents?

Liza's mother is Natalya Vertinskaya. She is listed as her representative and is the rights holder for some of her songs. In addition to her daughter's music career, Natalya manages a permanent makeup studio in Minsk. In 2025, she received an award from the Belarusian Union of Women at the "Woman of the Year" competition in the "Capital Business Lady" nomination.

The schoolgirl's father, Alexander Vertinsky, often appears in the young blogger's videos. He starred in the music video for the song "Dad Can Do It," which is apparently dedicated to him.

Павялічыць

Screenshot: Liza Vertinskaya, YouTube

Alexander also runs a business. He is the owner and head of the company "Myasnaya Guberniya", which produces meat semi-finished products. In one interview, he was introduced as a "meat baron".

The products of this company are supplied both to retail chains and state organizations. For example, in 2026, the enterprise became a supplier of pork for several state-funded institutions in Vitebsk — a maternity hospital, an oncological dispensary, a regional clinical center for psychiatry and narcology, an agrarian-technical college, and a light industry college.

What's wrong with the idea of a schoolgirl on stage?

In recent years, one can find stories of "young stars" who grew up and faced difficulties. For example, Cam Barrett was a child influencer; her mother showed her life in the smallest details. The girl told The Washington Post that the publications led to bullying and ostracism at school. As she grew up, Barrett became a public advocate for children's online privacy.

— Child labor in the online influencer industry leads to problems, — Senator Richard Blumenthal told The Washington Post. — Involving children in influencing creates a serious risk of exploitation: potential lack of privacy, excessive working hours, and lack of fair compensation. They can create online content without adequate or any protection and supervision.

American Alyson Stoner participated in modeling and beauty contests from the age of six, and later began starring in TV shows and music videos. In an interview with The Guardian, she said that due to constant castings, she faced problems with body acceptance and eating disorders. In addition, during filming, she encountered adult themes for which she was not ready at the time.

— I think there were a lot of well-intentioned adults who just wanted to support what seemed like a capable child. If I could go back in time, I would strongly recommend non-commercial, non-industrialized forms of creativity. At its core, artistry is a wonderful, deeply human self-expression. A corporation that owns your name and image, however, is less natural.

Child psychoanalyst Wanda Harrell writes in an article for Psychology Today about actors who started their careers at a young age. In her opinion, such children may face difficulties in learning everyday tasks, as well as feel uncomfortable when communicating with "ordinary" peers.

She quotes the famous former actress Mary-Kate Olsen from an interview with Marie Claire magazine, who, speaking about her childhood in front of the cameras, compared herself and her sister to "little trained monkeys": "I look at my old photos and don't feel any connection to them at all... I would never wish my upbringing on anyone... But I wouldn't trade it for anything in the world."

• 2
• 5
• 0
• 13
• 0
• 0
• 0
• 0