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Belarusian state media began urging readers to follow them in the Russian messenger Max

After Russia moved to the next stage of blocking Telegram and YouTube, some Belarusian propaganda media began actively promoting their channels in Max.

Some state media started advertising their channels in the Russian messenger on February 10.

Screenshot: Telegram channel @sbbytoday

One of them is "SB.BY Belarus Today". Notably, the audience did not perceive the appearance of a new channel very positively. Among the few reactions are 6 crying emojis and one cursing emoji.

Screenshot: Telegram channel @sbbytoday

And if previously SB called for subscribing directly to its Telegram channel under posts, now it calls exclusively for the Max messenger.

Such a call is now published under every self-authored post.

Similar behavior is observed in the STB Telegram channel.

Screenshot: Telegram channel @minskctvby

However, STB, unlike SB, promotes its channel in Max less aggressively. Besides calls to subscribe to Max, they continue to publish posts without calls or with a link to YouTube.

Screenshot: Telegram channel @minskctvby

In the Telegram channels of ONT and ATN (news.by), there is no promotion of channels in Max, at least for now.

Since there have been no official statements that Belarus intends to follow Russia's path, it can be assumed that some Belarusian propaganda media are moving to Max primarily to retain their Russian audience.

Comments14

  • Гедройць
    16.02.2026
    Дык натуральна, ў іх асноўная аўдыторыя ў Тэлеграме, на Юцьюбе ды ТыкТоку - гэта расейцы.
    Мільённыя прагляды разносаў калгасаў з каментарамі кшталту:
    "Батько молодец!" і "Привет Белоруссии из Нижнего Тагила!"
  • калі, то
    16.02.2026
    Відаць, "не хапае альтэрнатыў" расійскаму месенджару, каб лукашысты пазбягалі большага зацягвання ў арбіту Крамля.
  • адын нарот ?
    16.02.2026
    Тлько сумашедший будет пользоваться оком ФСБ РФ!
    Ненормальные продолжают пользоваться "одноклассниками", "вконтакте", "рутубом", и всем барахлом "Яндекса", от алис до поисковика.
    Во всём этом гумне, на уровне кода, встроена програмная часть, для подглядывания, заглядывания, копирования скриншотов экрана и нажатия клавы и сенсора экрана и отправки на нужные, скотным дворам путина и лукашенко, сервера ФСБ и его филиала КГБ РБ.
    Не покупайте с прошивками, для РФ, смартфоны, планшеты на андроиде, тв с обязательно-предустановленым, вышеперечисленным гов...ном!
    Не сможете удалить даже из-под рута...

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