Belarus Launches First "Diet" Energy Drink. It Contains Almost No Kilocalories

The label of the new drink states that it contains no calories, although its actual energy value is 2 kilocalories per 100 milliliters. Therefore, it can only be conditionally called "dietary"; it should not be used for weight loss.

The main difference between Bizon Light and other Belarusian energy drinks is the absence of carbohydrates, at least according to the information on the packaging. Other domestic energy drinks usually contain 11 to 14 grams of carbohydrates per 100 milliliters, and their calorie content is 40-55 kilocalories. Among popular foreign drinks, Burn stands out for its high calorie content: it has 13.5 grams of carbohydrates and 56 kilocalories per 100 milliliters.

Павялічыць

Instead of sugar, Bizon Light uses sweeteners acesulfame potassium and sucralose. Another product from the same plant — Bela Cola Light — uses a more complex mixture of sweeteners: fructose, sodium cyclamate, acesulfame potassium, and sodium saccharinate.

The amount of vitamins in the new drink is the same as in regular Bizon. Per 100 milliliters, there are 1.2 milligrams of vitamin E, 2.14 milligrams of vitamin B3 (or PP), 0.24 milligrams of vitamin B6, and 18 micrograms of vitamin B7, also known as vitamin H.

Павялічыць

The caffeine content ranges from 15 to 40 milligrams per 100 milliliters. According to the technical regulations of the Customs Union, its concentration in energy drinks should not exceed 40 milligrams per such volume.

However, for several years now, manufacturers have not been obliged to indicate the exact amount of caffeine on the packaging. This seems contradictory, as energy drinks are considered potentially dangerous for teenagers, and their sale to persons under 18 years of age is prohibited, yet information about the main component that provides the energy effect may be missing.

Belarusian manufacturers have already released energy drinks without some common ingredients. For example, regular Bizon does not contain taurine and was previously advertised under the slogan "Energy. Strength. Without Taurine." And the Vitebsk Regional Consumer Cooperative produces Energy Prolong drink without caffeine at its Ushachy branch. Instead, it uses dry extract of maral root (Rhaponticum carthamoides).

According to Blizko.by, at least eight companies produce energy drinks in Belarus. Domestic brands include Atom, Bizon, Bizon Light, Ultimo, Slam, Dynami, Energy Prolong, "Uragan," Flash Up, Level, No Limit, and Nosorog. Some of them have a limited market: for example, Ultimo is sold only in "Susedzi" stores, and Slam is produced exclusively for the Russian market.

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