Only one person out of 1000 surveyed doesn't know what "Euroopt" is
The "Euroopt" trademark has been recognized as well-known in Belarus.
The Appeals Council of the National Center for Intellectual Property has recognized the designation "Euroopt" as a well-known trademark in Belarus for retail trade services. The company informed Office Life about this.
To obtain the corresponding legal status, this spring the International Agency for Sociological and Marketing Research conducted a survey of 1000 people aged 18 to 64. Residents of Minsk and cities from all six regions of the country participated in the survey.
As it turned out, only one person out of all those surveyed did not know the designation "Euroopt".
Specialists also studied documents on the scale and geography of the trade network, the duration of the designation's use, trade volumes, and advertising for 2021–2026.
What does the well-known status mean for a brand?
For the rights holder, this means enhanced legal protection of the trademark against unlawful use by other parties. This status does not need to be reconfirmed; it is valid indefinitely.
Among the owners of such status in Belarus are Coca-Cola, Gefest, "Savushkin", "Kommunarka", "Spartak", "Vitba", "Halva", Mark Formelle, "Buslik", and other brands.
The "Euroopt" chain of stores, which numbers over 800 shops, is developed by the largest Belarusian retailer "Eurotorg".
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